History Of The Jermyn Street Shirt

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The ancient Norman mail shirt, which was made of felt, leather, and iron, was an important part of the Norman horseman’s outfit and left its mark on masculine fashion in England and worldwide. Even today, the shirt continues to be an important item in the masculine outfit, and although it is not possible to find a mail shirt (except in a museum), the shirt in its finest evolution can be found on Jermyn Street in the heart of London.

Jermyn Street shirts have the reputation of having been worn by royalty, aristocracy, world leaders, celebrities and other affluent people from around the world. The sale of fine goods for the upper crust in the area started in 1665, when the Earl of St. Albans, Henry Jermyn, was granted a lease to property in the area from King Charles II. Indeed, the Earl developed the St. James Market House and market place, and what became known as Jermyn Street extended eastward from the market. On Jermyn Street, the upper class households were further from the market, whilst those people less fortunate lived closer to the market.

Goods were produced and sold in the St. James Market House and square by shop owners who catered to the range of clientele. These shop owners included sellers such as butchers and produce vendors. There were also fine tailors, perfumers, and makers of other quality objects for their wealthy clients.

The lease for the market area passed into different hands in subsequent years, such as to the Lord Godolphin in 1815 and then the Putteney estate in 1740, and although by this time, the area had lost its polish, it was not demolished until 1818. At the same time, a new market was built to replace the old market, which was still in use. Business thrived under the attention.

Jermyn Street’s reputation as the shopping place for the well-heeled crowd was successfully revived in the 1800s. The business of Turnbull and Asser, Tailor and Shirt Maker was founded in 1885 and the shop moved to Jermyn Street twenty years later. As a part of bespoke outfitting, Turnbull & Asser continue to offer luxury bespoke shirts that are made to measure, hand cut, and hand sewn and of custom quality.

Other fine tailors and shirt makers who offer bespoke shirts have taken up residence on Jermyn Street. Some of these other shops that offer bespoke shirts and tailoring include Harvey & Hudson, Heldritch & Key, Hawes & Curtis, Charles Tyrwhitt as well as Herby Frogg, T. M. Lewin and Sons and Thomas Pink.

Close to Jermyn Street, is the famous intersection known as Piccadilly Circus. This spot is known around the world as the central area for entertainment and shopping in west London. There are many excellent places for shopping for items including the made to measure shirts on Piccadilly Street which brings in many English and international customers.

The shirt in history has always made statements about its wearer and has the power to convey personality, wealth, and power. The English bespoke shirts of Jermyn Street have reached a zenith in shirt design and styling, and their quality makes them the top choice for men of affluence and power. For many customers, only the Jermyn Street bespoke shirts will satisfy their needs in a shirt and it is likely that this will continue for many years to come.

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How To Choose The Right Sports/Fitness Watch

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For some reason, sports or fitness watches are usually large and have a rugged appearance. Even a woman’s sports watch is typically more utilitarian in appearance than a more formal dress style timepiece. Probably the first and foremost consideration when selecting a sports watch is understanding what the purpose of the watch is. You may say that the purpose of choosing a sports watch is because you participate in sports, but that doesn’t necessarily mandate a particular type of watch. In fact, those who participate in the sport of tennis may prefer a watch that appears more like a bracelet than a utilitarian timepiece.

Size

A sports watch will usually be somewhat larger than watches intended for more formal occasions, however, watches in general have grown larger over the past few years. Choosing a sport watch that is not large enough on the face of the watch to easily place and read all the features is a waste of money. At the same time, choosing a large bulky watch can interfere with playing some sports, and can even be dangerous to the player in others. Catching parts of the watch on other objects is hard on the watch and may cause injury to the wearer as well.

Dial

The dial should be large enough to easily read the numbers and view the placement of the hands. A luminous dial is helpful in some situations. Placement of the hands or the digital readout should be done with readability in mind. If there are other features on the face of the watch, they should be intuitively placed and easily seen. Hands versus display are a matter of personal preference.

Water resistance

Obviously divers, swimmers or those who work in moist weather conditions will want to review the water resistance level in the watch options they are considering. If you are a diver, keep in mind that most sports watches are water resistant to some degree, but you shouldn’t assume that a 50 meter depth watch will be okay at 49 meters.

Materials

Almost all sports watches are made of either stainless steel or titanium. Hardened titanium is beautiful and durable as is stainless steel and much less expensive than watches made of precious metals such as gold or platinum. Gold is easily scratched so would be less desirable for a sports watch. Stainless steel is the preferred choice for most sports watches.

Band composition

The composition of the band typically is metal, leather or synthetic material of some type, such as plastic. You should look for a band that fits your wrist correctly, no matter what the style of the sports watch is or what the composition is. Any watch that is too lose will tend to catch on objects while the wearer is active. A watch band that is too snug will never be comfortable to wear and will tend to rub or chafe the skin of an active wearer.

Crystals

The watch crystal is generally not an option on a sports watch or any other. You will find the harder the substance the better quality the crystal. Synthetic sapphire is the typical choice, as they are next to diamonds in the hardness scale. Less expensive watches will typically use mineral glass or even plastic. Mineral glass is coated so as to make it more resistant to scratching.

Weight

The weight of a watch for an active sports enthusiast can become critical. If you are wearing a watch that weighs above 100 grams you will begin to feel the weight of the watch on your wrist. Unfortunately, not all watch manufacturers provide information on the weight of the watch in the specifications.

Quartz vs mechanical

The decision about whether a quartz or mechanical watch is preferable to you is going to be linked to the price you are prepared to spend on the watch. Lower priced and lower quality watches typically will have a quartz movement while higher quality and higher priced watches will nearly always have mechanical movements. The exception may be where the case of the watch is made of a precious metal.

Extras

Some add ons include a stop watch, a calendar and clocks from other time zones or alarms for example, but these items are simply personal preference items.

In summary, finding the perfect sports or fitness watch is a matter of determining how the watch will be used and how it will look and feel on your wrist. Checking the quality level of the watch will be critical unless you are planning to replace the watch periodically. Finally, price of the watch will be an important factor in choosing the ideal sports watch. You may want to think about looking for as quality watch that has been cared for if you want the best quality for the price, but you lose some assurance of the condition of the watch in this instance.

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6 Timeless Classic Women’s Watches

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Women’s watches are exciting to watch and to wear. The top classic watches to arrive on the market are found on the internet. Access to the internet means you don’t have to live in a large population center in order to have the latest and best fashion accessories and jewelry. The exciting thing about these watches is that they come in every possible style and color to appeal to every woman’s lifestyle.

Pierre Nicol Floral Collection

Even in the depths of winter, fashion watches from the series can make you think of spring. The women’s watches feature a bezel design enamel silver case in a charming floral motif. The vibrant color of the flowers and vines that surround the face of the watch matches the color of the extra large easy to read dial. Choices of color include Hot Pink, Pumpkin, pale blue, and five other fashion hues. The movement is precise quartz and the band is wide, solid bracelet style with decorative floral matching the face. This is a watch that is a fashion statement as well as a time piece and any woman in a lighthearted mood would be thrilled to own it. Look for Pierre Nicol PN188-1251 in your favorite color.

Swiss Legend

The Swiss Legend Eleganza for women features a black leather strap with a crocodile finish. The fastener has push button deployment. The stainless steel case is set with 116 white diamonds in a full cut. These diamonds weigh in at 2.64 carats with excellent clarity and a color grade H. The movement is Swiss quartz. The dial is textured black with silver hands. The numerals are in an Arabesque style. The diamonds are set in a bezel style with a double row along each side of the face and a single row at top and bottom of the face. For a classy design to wear at the most fashion conscious occasions, choose this bold, yet elegant watch.

Accutron

The accuracy of this brand continues to be popular among men and women alike. The Versailles Gold-tone stainless steel women’s watch features a Swiss quartz movement with a sapphire crystal. The bracelet style of the band makes it dressy enough to wear with a business ensemble yet functional enough to wear to a coach your child’s Little League team. The face of the watch is made of white mother of pearl. The hands and the numeral and stick markers are of gold tone. The watch is water resistant which can be important to anyone who loves water sports. Of course the accuracy of this brand name is built into the name itself.

Technomarine

For a truly unusual watch, you must see the women’s Maori Diamond Black Rubber timepiece. The watch face is an offset triangle in a bezel setting. The watch face is silver and features the Maori tattoo. The tattoo is repeated in the black rubber band. 56 white diamonds accent the case with a combined diamond weight of 1.19 carats. Swiss made quartz movement with a sapphire crystal guarantees accuracy and dependability. This is not a watch to be hidden under a long sleeve. It deserves to be flaunted both for its beauty and its unique design.

Cartier

A Cartier timepiece is a luxury item. It is a recognized status symbol for every women who owns one. An example is the Cartier Women’s Tankissime Solid 18 K Gold watch. It is a slightly rectangular watch with roman numerals on a silver grained dial. The bold links in the bracelet are the same width as the case and are fastened by a hidden clasp. There is nothing retiring about the 18 carat gold, yet the design is so clean and understated that the watch would make a lovely accessory to almost any classical style garment.

Rolex

The Rolex Oyster Perpetual Lady Datejust 18kt Gold Ladies Watch speaks with quiet elegance. The case and bracelet are made of 18 carat yellow gold. The watch face is set in a fluted gold bezel design. The champagne dial is marked with Roman numerals. Quality is built into the 31 jeweled synthetic sapphire crystals. The bracelet is formed in the style known as President. The watch is a Rolex which almost speaks for itself in name recognition. The classic lines of this and other Rolex watches can be a welcome accessory with almost any type of ensemble from tennis dress to riding habit. No matter what type of lifestyle you lead, choosing a women’s timepiece that appeals to you is easy when you use the internet to narrow the selections. Think beyond the mundane and have fun with a new women’s watch in one of the latest styles. You can expand your horizons in style by choosing something that’s new and different from your usual look.

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Looking For A Plus-Size Bridal Gown

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Everything about you should be perfect on your wedding day, from your hair, down to your toes. If you are a plus-sized girl, though, your bridal gown may be a challenge for you.

It is always a challenge for a plus-sized woman to get the right clothes that would look good on her curvaceous frame, so it might be the same when you go and find the right plus-sized bridal gown for you. But never fear! With the proper planning, you can get the plus-sized bridal gown that is just perfect for you on your wedding day!

Before You Shop for Your Plus-Sized Bridal Gown…

Making a few preliminary decisions before you go shopping for your plus-sized bridal gown will go a long way in making your shopping expeditions less stressful and more enjoyable. In planning ahead of time, you will save yourself a great deal of headache and heartache as you go about picking your dream bridal gown.

What are these preliminary decisions that should you make?

1. Give yourself time to select the right plus-sized bridal gown for you. Ideally, this should be within six to nine months. Why so long? This is because it is never a good idea to rush through selecting a bridal gown. You will end up with a bridal gown that you do not like, and because you do not like what you are wearing, it will diminish the shine that you should have on your big day. Your wedding day is the day that you should be confident about yourself, and wearing the right bridal gown helps a lot in doing that.

2. Figure out what kind of bridal gown would look good on your plus-sized frame. Your bridal gown should be a dress that will flatter your curves, mask the width of your hips and accentuate your cleavage. For example, an A-line skirt would work better than a full skirt in hiding your hips. The fabric of the dress should drape your figure rather than cling to it. A halter or a sweetheart neckline will do well in drawing the eyes to your sexy cleavage.

3. Decide on the theme of the wedding. If you will have a destination wedding or a daytime wedding, you would not need a fully formal bridal gown. If the wedding is to be an evening affair, on the other hand, you will need a bridal gown done in formal styles.

4. Ask yourself what you want your look to be on your wedding day. Do you want an upswept hairdo? There are some styles of bridal gowns that work better with upswept dos. Do you want your arms covered or do you want to go sleeveless? Do you want beading and lace, or are you foregoing the embellishments on your bridal gown?

Making these decisions before you start shopping for your plus-sized bridal gown minimizes the stress and headache that you may encounter during the process.

Shopping for Your Plus-Sized Bridal Gown

After you are done with making the decisions that you need to work on, then it is time to go out, make a round of the stores and shop for your plus-sized bridal gown. Where should you go shopping? You should go to stores where you are allowed to try on the bridal gowns that catch your eye. The only way that you would know if a bridal gown is just right for you is by trying it on.

Trying it on is also the only way you will know if the bridal gown you are looking at is comfortable for you. It is not enough for your bridal gown to look beautiful on you; comfort is more important than beauty. It affects your confidence as a bride if your bridal gown keeps hitching up, is too tight to breathe in or bites at your sides. If the bridal gown that you want is your size but is not comfortable, go ahead and get one that is one size bigger.

Because you can get your bridal gown altered to fit you perfectly, after all. In fact, you should consider taking the bridal gown you bought to a tailor and have it altered so it really fits you. It is the next best thing to getting a bridal gown that was designed just for you.

If Money is a Concern

The perfect plus-sized bridal gown should not break your wedding budget. It is not necessary to get an expensive bridal gown, especially if you cannot afford it. If money is going to be a concern when you get your bridal gown, you can make your choice among bridesmaids gowns that look elaborate enough to pass for bridal gowns, as long as these gowns are in shades of white.

You can also comb thrift stores. Thrift stores have a great selection of secondhand bridal gowns that you can choose from. If your choice happens to be a secondhand bridal gown, you can take it to a tailor to have it altered. After a few alterations and after some time at the drycleaners, your secondhand bridal gown will be just like new.

A Last Word

Always consider that all the guidelines you encounter in choosing a bridal gown, especially if you are a plus-size woman, are just guidelines that are meant to help you select your bridal gown. These are not rules that are set in stone. So, if you fall desperately in love with a bridal gown, ignore all rules and do not leave the store without buying it. If you do not buy it, someone else will, and you will regret not being decisive enough to make the purchase when you should have done so.

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Perfume Bottles & Fragrances

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The very word perfume creates a whiff of fragrance in the surroundings. It fills and mesmerizes the senses with a wonderful sensation and feeling. Perfumes have always attracted mankind and how a bottle of perfume is created is a mystery even in this era and age! The art of perfume making is a secret and the selected perfumes are created by specialists who never divulge the ingredients of it. This makes each bottle of perfume unique.

The perfume making art was introduced in Egypt and Mesopotamia somewhere in the 2nd millennium BC. Originally perfume was made from spices like almonds, coriander and bergamot along with various other herbs. Flowers were not used in those days.

A Persian doctor and chemist discovered that perfume could be made from flowers too. He started making perfume with roses and rose water was a big favorite immediately. Once introduced, rose water was being used extensively and is still used.

With the advancement in the perfume making industry and mass production and consumption, there has been a sea change in the entire procedure of perfume making. It has now become a mechanical job no doubt but still needs expertise.

Commercial manufacturers keep their secrets of making perfume close to their hearts and don`t like to divulge it. However it is open secret that perfume is derived from plants, animals and other natural ways. Among the plants resins, seeds, leaves, fruits, and flowers are used. In the animals` category civet, musk and honey comb may be used. In the modern era genetically induced plants are also being used to make perfumes by the perfume manufacturers.

The manufacturers now days use many synthetic sources like chemicals prepared in labs to make perfume and these perfumes are quite a hit among the users.

Although the basic method of producing perfume is the same for all perfumes various manufacturers adopt slightly different style of manufacturing it according their individual style and choice.

Before you start making perfume you need to understand the composition of the perfume oil. They have been classified into four categories according to the role played by them. These scents are found in the different notes like the top, base or the middle according to the supporting ingredients.

They are the following: fixatives, modifiers, blenders and primary scents.

The fragrance oil has to be mixed with ethyl alcohol and water in special containers for a minimum of two weeks and all sediments are to be filtered off carefully. Nowadays the usual style is to use the base for it because of the obvious reasons instead of extracting perfumes from the `ground ups`.

There are quite a few types of oils mixed in a perfume. Once the final product is ready it is very difficult to know about its separate compositions. It is very difficult to break up the perfume and find its ingredients. However the nature of the perfume can be understood by the experts by using reverse technology. But this is also useful only if the perfume is not too much complicated in formation. A lot depends on the equipment that is put into use. Competitors and discerning consumers use it to reveal the formula used in the making of the perfume.

Continuous research is always being carried on in the perfume industry and experts keep experimenting and devising new ways of making perfume. Efforts are made to make each bottle unique, each perfume unique and the secrecy that is maintained by all concerned is amazing.

Perfume bottle that you have is unique and a lot of hard work has gone into it. Don`t waste it, but use it with love and care in honor of the care that has gone into it!

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Seventies Hairstyle – Do You Have It?

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The era of the seventies was dominated by the punk Hairstyle. It was the short spiky hairstyles that ruled the roost in that era. In the case of women, the shag and bob hairstyles were the ones that were the craze of the era. The era is famous for its hep style statements.

The seventies hairstyle also coincides with the hippy era wherein the girls can be seen in wild flowing hair that provide a natural look to the hair. The era involved a lot of use of hair irons as straight hair was the fashion of those days. During the seventies a lot of emphasis was laid on glamour, this is the reason why we all could see shony and styled head bands being used in that era.

During the seventies even the 60s plaits were been carried over. There was a craze of hair dos in that era, the most famous being the Afro hairdo. The afro hairdo was considered to be frenzy at that time. It is also known as the disco era wherein the people were fond of flaunting their style. Style was the mantra of the time.

The shag hairstyle was considered as one of the most happening hairstyles. The style involved irregular layers of hair that provided a shaggy look. The other hairstyle that had gained popularity was the pageboy hairstyle. The hairstyle was done by inward curling of the hair. The style gave the hair a fluff. The mulled haircut was another hairstyle of the seventies that worn by both men and women.

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Simon Carter – The King Of Cufflinks

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Before designer Simon Carter appeared on the UK fashion scene; cufflink designs were regarded as bland. However Simon Carter’s very novel approach has changed the way cufflinks are designed and worn forever. Tweaked with tongue in cheek humor, Simon Carter gives men cufflinks we love to wear.

The Simon Carter story so far…

Simon Carter began retailing pewter brooches and other jewelry for men in 1985 but really found his specialty when he started designing men’s cufflinks in the late 1980s. Simon Carter launched exciting, colorful and unique cufflink designs and revolutionized the men’s accessories market, which had long been stagnant. Simon Carter cufflinks were a massive success and the designer label began to grow.

By the end of the 1990’s Simon Carter continues to hold his position as UK’s the leading designer of shirt cufflinks. He became famous for his uniqueness and variation of cufflink designs, many of which encompass humor and irony.

Simon Carter cornered the cufflink market through iconic designs like the “Aspirin” cufflink (which stored tablets within the actual cufflink) and the “Crystal Dollar” cufflink (a bling statement for any banking professional). Frequently referred to as the `King Of Cufflinks’, Simon Carter cufflink designs continue to lead the market today.

Ties, leather goods and then, a formal and casual range of men’s clothing followed; all consistently adhering to the core values of the Simon Carter brand values of the Simon Carter brand, striking a chord with urban professionals looking to inject a contemporary lightness of touch in their own personal style.

Simon Carter’s suits have become incredibly popular with the British and American celebrity elite. Indeed Simon Carter’s wide collection of excellent quality suits has been very popular with customers and celebrities alike, including Will Smith & Jonathan Ross.

In October 2007, Simon Carter launched a flagship store in London’s prestigious Covent Garden where the full range of Simon Carter men’s clothing and accessories can be found under one roof.

As 2008 progresses, international expansion is a key focus for Simon Carter having launched a North American store (based in Toronto) in 2007. Look out for further stores worldwide, especially in Japan, a key market for Simon Carter with launches planned in Osaka and Tokyo. Likewise he continues to push international availability of his products which are already seen in over 30 countries worldwide with stockists including Selfridges (UK), Brown Thomas (Ireland), Bloomingdales (USA), and David Jones (Australia).

All in all, the future is looking very bright for Simon Carter indeed!

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Stylish Eyewear Of Today

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The right choice of accessories can make or break your whole outfit. It can turn drab clothes into fashionably stylish. Conversely, it can also ruin a trendy get-up.

Eyewear is now classified as a fashion accessory aside from being a necessity for many people. Styles are being updated every season to cater to the varied tastes of its consumers. For those that couldn’t help but wear glasses, the least they could do is to get a style and frame that will bring out their best facial features. The trend These days, sunglasses and various types of eyewear are more than just necessities to protect the eyes from the sun or other elements. They are fashion statements in their own right. Sunglasses can easily make you look glamorous even when you are only wearing basic jeans and shirt. It’s interesting how a certain piece of eyewear can define the individual personality of the one wearing it. This is basically why many people spend a lot of time carefully choosing the right sunglasses or corrective lenses. There are even those who collect different types of eyewear to use in various occasions. Originally, sunglasses were associated with celebrities who need to maintain anonymity when they walk down the streets. Nowadays, people who want to look trendy and chic have also taken to adopting the same fashion trend and donned their own shades.

What’s in style

Shopping for eyewear can be quite daunting because the styles have gone beyond the basic frames. Black will always be in style as far as frames are concerned. It’s actually a classic color that will span all style genres. It’s a good idea to invest in a black frame that will complement the shape of your face. You can wear this style to the office for a more confident look. If you’re feeling adventurous, this season brings futuristic designs and bolder colors. The Spring 2008 runway featured glasses in acid colors such as fluorescent turquoise and really bright orange. You’ll find these colors either as peek-a-boo details on the temples or as the actual color for the frame. Plastic and metallic frames are still in style for this season. Crisp and seamless designs define the eyewear style trend today. These frames can easily update your wardrobe and put some color into your daily getup.

Bigger frames

Bigger frames are still in style today. Square-shaped and aviator glasses are quite a hit. However, larger eyewear can be quite tricky as this style doesn’t necessarily work with most facial shapes. The idea is to carefully select a frame that wouldn’t swallow your whole face. These styles are great for exuding that aura of anonymity and for adding glamour to an ordinary outfit. Wrap styles are quite popular among women. They also make for wise choices in eyewear as these designs offer optimum sun protection. For corrective eyewear, black is still a good choice but brown, grey and silver are also in season. Wire glasses will go quite well with any outfit. Plastic is also a good material to use as it’s lighter.

Color

Layered and colored effects are popular among the younger crowd. Plastic frames in two-color combinations are still in style. Red and black or red-and-white combinations offer a classic look that will go well with practically any type of style personality but bolder colors will work just as well. For lens colors, black is still a classic shade that will never go out of style. Other hues to try are grey and brown. It’s best to stay away from neon shades such as pink and blue for the moment as they take a backseat in lieu of classic colors.

More than just basics

Before, eyewear is just that a pair of glasses mounted on a plain frame. These days, however, shopping for glasses is much more fun with the wide array of designs to choose from. Bejeweled eyewear is quite a hit. Swarovski crystals on the temple part create a more luxurious effect to the basic sunglasses. Basic metal and plastic frames have also been replaced by other materials like leather, crocodile and horn.

Selecting the right eyewear

As earlier mentioned, the right choice of eyewear can easily turn your whole outfit from drab to fashionably chic so it’s important to be careful in your selection. You will want to go for frames that will accentuate your best facial features and flatter the shape of your face. For instance, if it is round-shaped, it’s best to wear frames that are square-shaped to make your face look narrow. If you have a small face, it’s best to stay away from oversized glasses and opt for smaller versions that wouldn’t hide your face. While it’s more practical to have just one pair of corrective eyewear for all your needs, it’s also a good idea to invest in a spare one that you can wear on formal or casual occasions. And finally, don’t rely too much on the latest trend. Your priority should still be comfort and optimum eye protection.

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Surfing With The Billabong Brand

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Billabong set its roots in Queensland. It was founded in 1973, by Rena and Gordon Merchant. The company started out as a manufacturer of board shorts and slowly expanded its operations.

In 1981, the company decided to become an aggressive player in the surf apparel market by branching out to an international crowd. At first, it expanded its business to include New Zealand and the United States, then to South Africa, Japan and finally to Europe. Once the ball was set in motion it was only a matter of time before it became a global effort.

As the brand gained exposure and popularity the company decided to branch into other sports related apparel markets. They started experimenting with different lines of sports packages such as snowboarding and skateboarding.

In 1991, once they were satisfied with the quality of their new products, the company began to manufacture and distribute to the snowboarding and skateboarding crowd on a much larger scale. As they expanded into these other areas, they were able to discover much success.

In 2000, Billabong international was listed as a publicly traded company on the Australian Stock Exchange. Once enough capital was generated, the company quickly decided to bolster its position in other key sports related industries by purchasing such name brands as Von Zipper, Kustom Palmers Surf, Element and Nixon. Each of these brands helped them gain position in other related sporting good categories.

In 2005, the company decided to give itself a bigger retail foothold by opening a number of Beachworks locations around the globe. These effective retail locations began successfully selling a number of the company’s top products.

In 2007, Billabong in a long overdue move, decided to acquire Xcel, a premium wet-suit brand based in the United States. With this acquisition, it positioned the company to be one of the strongest surf related brands in the world.

Popular Culture

Many of today’s top surfing stars endorse the Billabong brand name. These endorsements have led to an increase of brand awareness and popularity of their popular surf related apparel line. Many teenage skaters, snowboarders and surfers today sport the billabong brand apparel because of this. It has become a mainstay in teenage popular culture.

Range

Billabong has had a successful expansion into many of the sporting goods extreme categories. They can now boast apparel for skaters, surfers and snowboarders. Their products range in size and age from t-shirts to surf shorts to sandals, sunglasses to watches and other snowboarding related items.

Company

The company is a publicly traded company, yet its founders still maintain a 20% share in it.With its aggressive marketing style and attractive celebrity endorsements Billabong has placed itself in a solid position to hold the market share for years to come.

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What Smart Shoppers Know About Telephone, Mail Order, and Internet Sales

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Do you shop in your underwear? If not you’re truly missing out.

We can help you get started:

Buying without visiting the mall

Buying by telephone and mail is a convenient way of shopping for most consumers. As more people have access to a computer, and as more companies sell their products and services online, the Internet is also becoming a convenient way of shopping for most people.

Consumers face more choices than ever before, not only when selecting merchandise, but in determining whether to shop through the mail, via the Internet, over the phone, at their local store, or the new mall outside of town. The following tips are what smart shoppers should know about purchasing merchandise through the mail, by telephone, or via the Internet.

Shop carefully before buying

First, do some comparison shopping. If the product you want is available locally, how does the local price compare with the telephone or Internet price? (Remember to add the price of handling and delivery for orders that are shipped.) Also consider the advantage of receiving the product right away from a local merchant, and of having the merchant nearby if problems develop. (But also remember the cost and time involved in getting to and from the mall.)

Watch out for offers that seem unbelievably cheap. The merchandise will most likely be of poor quality, or you may never receive it.

Most retail sellers allow a customer to return purchased merchandise within a reasonable time for a full cash refund, store credit, or an equal exchange. Find out the seller’s return policy. Many sellers have a very limited return policy. Some do not allow returns. Can you return the item if the item is too large, or the color is not exactly right? Who pays for return postage? If the seller does not allow returns for full cash refunds, store credit or equal exchanges for at least seven days, the seller’s refund policy must be conspicuously posted.

Find out if the quality and performance of the merchandise are guaranteed. Is there a warranty? If so, check the terms of the warranty. Are repair parts available? Can the item be repaired locally if it needs repair? Who pays for shipping if it needs to be returned to the seller for repair? How long will it take the seller to repair the product and return it to you?

Ask the seller for a more detailed description of the merchandise, and ask for a copy of the warranty, if one is offered, if you have any doubts about either.

Find out how long it will take the business to ship your order. If the business does not state a delivery time, the maximum time you must wait for shipment is 30 days, according to a Federal Trade Commission (FTC) rule, and a similar rule in effect in California. If the business does not ship the item within the proper time frame, it must notify you of the delay and give you the opportunity and a cost-free method to cancel the order and receive a refund.

It is safest to order from reputable merchants who are known to you, your family, or trusted friends. If you have not done business with the merchant before, and the purchase is especially large or important to you, check the business’ reputation. If you have any doubt, call a local consumer protection agency or the Better Business Bureau to find out if they have received any complaints about the company. However, if the Better Business Bureau has not received complaints about a business, which does not necessarily, mean there have not been any complaints. Unless you already know the company by its reputation, it is best not to start out with a big order. Instead, find out how the business handles one that is smaller or less important to you.

If you decide to order

Your name, address, and product information (e.g. stock number, color, size) must be communicated clearly. If you want the item sent to someone else as a gift, it is especially important to give the correct name and address of the person you are sending it to. Most sellers also ask you to provide a means of quick and inexpensive communication, such as a telephone number or e-mail address. Since doing this will involve giving up some of your privacy, give it some thought before you do so.

Keep a copy of your order form and any letters you send to the business. If you order by telephone, make a note of the date, time, type of payment, and confirmation number. If you order over the Internet, print out a copy of your order. If the transaction does not pan out, this information may be of help.

Never send cash. Pay by check, money order, or credit card so that you have a record of payment. If you do not know the company or its reputation for integrity and competency, it is best to pay only by credit card, since you ordinarily can cancel the payment if the promised merchandise is not delivered.

Examine the merchandise immediately when you receive it. Make sure it is what you wanted and ordered. If it is not, telephone or e-mail the business right away. All reputable mail, telephone, and Internet sellers maintain an easy-to-use method of returning such merchandise and either returning your payment or sending the merchandise you ordered. If things do not seem to be going right, notify the business in writing and keep a copy of your letter. Return any merchandise promptly for a refund or exchange.

Before buying over the Internet

Internet shopping can be as safe and advantageous for consumers as shopping by telephone or mail. You have many more options, including purchase of air transportation, music, books, and almost anything else, but there are also some risks, which you can reduce by acting carefully and cautiously.

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